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Ten companies that Figma helped achieve new design results and more



Hello everyone! In the next article, we present to you a list of 10 companies for which the use of Figma has become the starting point on the path to new heights.

These are stories of problems and solutions, where a modern design tool played a decisive role.

Perhaps you are planning to develop your own promising project and are thinking about which tool to use. Or work for a company that uses other tools for design and prototyping. In any case, after reading this article, you will have 10 more reasons to start using Figma.

We spent many hours researching and analyzing the information using data from the Figma website, Youtube, the official websites of the following companies and other open sources.

We start our rating with small companies, and end it with the giants that use Figma.

So let's go!

10. Notion




Number of employees: more than 30.

Industry: Personal productivity and collaboration with colleagues.

What was the problem: At the moment, Notion is one of the flagship applications for personal productivity and collaboration. But in 2015, everything was rather gloomy and Notion as a startup almost died. The technical stack potential of that version of the application was insufficient, which led to constant problems. Failures hit the ambitions of the creators of Notion - Ivan Zhao and Simon Last, who dreamed of creating, as they claimed: “an application that would solve people's everyday problems.”

How Figma helped solve the problem:I had to urgently review the UX and make adjustments to the UI of my application and spend many sleepless nights creating designs in Fig and transferring them to lines of code before Notion 1.0 was released in 2018. The user experience of Notion is so good that it won the title of one of the best in the history of UX. The creators of Notion say that real-time collaboration in Fig has played a key role. The company currently has over 1 million users.

9. Dribbble




Number of employees: more than 40

Branch: Online platform for designers

What is the problem: Dribbble is a promoter of remote work - absolutely all employees of this company work on a remote basis. It is convenient, employees have a flexible schedule and they can work from anywhere in the world. But even with this model, Dribbble management faced a problem when it was necessary to create a well-coordinated collaboration of employees from different locations at different time zones, as if they were in the same room.

How Figma helped:she became the only tool that could solve this problem. All Dribbble employees were delighted that they could work on the same file in real time. Workflows accelerated, the team could focus directly on the designs, and not on the endless waste of time from file management. In addition, Figma allowed solving problems jointly not only by a team of designers and developers, but also by all interested parties.

As a result, Dribbble now not only creates designs in Fig, but also uses its API for integration, thanks to which you can send your work directly from Fig to your account in Dribbble with a couple of clicks.

8. Bulb




Number of employees: more than 500

Industry: Renewable energy supply

What is the problem: Bulb is a supplier of renewable energy and has achieved great success in its niche. However, despite financial success and brand recognition, there were many inconsistencies in Bulb workflows. All products of the company were created by different agencies, and of course, each product had different templates, both in terms of design and in terms of code. Bulb needed to make a difference.

How Figma helped: The company decided to create its own unified design system, which would serve as a guide for all the designers and developers of the team. The result is a stylish and very easy-to-use Solar design system.. It was very important for Bulb that all employees of the company, including designers, programmers, custom research specialists, were involved in the process of creating a design system, and thus they all understood how everything works, because they themselves contributed.

As a result, the company ensured that design sprints in their work processes increased several times thanks to Fig.

7. Gusto




Number of employees: more than 500

Industry: An online platform for small businesses

What is the problem: Since Gusto is providing assistance to small businesses in payroll, health insurance, and team management tools, Gusto needed a competent and high-quality UX. And although users liked the work of the platform, the company understood that the experience of using the platform does not fully reflect the company's philosophy of user service.

How Figma helped:Rebranding is not an easy task, where at every stage everything needs to be coordinated with different stakeholders, and the company decided to use Figma as a solution to the problem. In addition, thanks to the collaboration function, the Gusto team kept everyone in the know at what stage the workflow is and why certain decisions are being made. As a result of rebranding, the company has become more recognizable and at the moment it has more than 100,000 satisfied customers.

6. GitHub




Number of employees: more than 1,000

Industry: Hosting IT projects and their joint development

What is the problem: GitHub hosting itself is an excellent platform in terms of cooperation, where millions of developers, designers, product managers work and solve problems together. Nevertheless, the company faced the same problem as many others - GitHub employees work on a remote basis, and it was necessary to create conditions when people collaborate with each other, as if in the same physical space. In addition, it was necessary to optimize the work processes, since the documentation was absent, the templates were outdated, and the designers did not have a single system - they recreated the same components over and over again.

How Figma helped:the company created a unified design system and began to document work processes. Also, thanks to the combination of Figma and its API, the issue with iterations and updates was resolved when GitHub users needed to make changes to their projects. From now on, the need to find and install other software that would update files has disappeared. And of course, the feedback process has accelerated, because with the help of a single link all employees could view or edit certain files in real time.

At the moment, all GitHub employees already consider Figma to be part of their culture and cannot do without this tool.

5. Zoom




Number of employees: more than 2,000

Industry: Collaboration through video communications, online conferences

What is the problem: despite the successful development of the company, the work processes could not be called ideal, since Zoom employees used many different tools: Sketch for design, Invision or Framer to create prototypes and Zeplin for transferring materials to developers. Switching from one tool to another greatly slowed down the workflow and prevented proper focus on really important things.

How Figma helped:Zoom received all of the above tools in one package, its team no longer had to be torn to use different programs, which significantly accelerated their work, and they made significant progress in their projects. Plus, thanks to the ease of use of Figma, the company's designers improved their skills and learned how to create more correct components.

4. Deliveroo




Number of employees: more than 5,000

Industry: Food delivery

What is the problem: Deliveroo is rightfully considered one of the fastest growing companies, operating in more than 500 cities around the world. UI and UX of their application is very pleasant and easy to use. However, the Deliveroo team used the same approach as the Zoom team - they used many different tools that prevented them from working effectively together, which also resulted in problems with file synchronization in different versions of their application.

How Figma helped:Deliveroo employees immediately felt the power and effectiveness of this tool. Having created a design system for their product, the Deliveroo team was delighted with the collaboration, which improved significantly, and from the functions that Figma offered - from such trifles as Smart Selection to the ability to synchronize files, all this made the process of transition from idea to finished the product is much faster and easier.

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3. Airbnb




Number of employees: about 5600

Industry: online platform for searching and short-term rental of private housing

What is the problem: AirBnB has a very good service with a thoughtful UX and elegant UI. The company did everything so that a user from anywhere in the world could feel “at home” while viewing information about other countries and places of residence. Nevertheless, the design process at AirBnB was very complicated and stressful, as they used several programs at once, devoting less time directly to design, and spending these precious hours on managing the workflow.

How Figma helped:When AirBnB employees started using Figma, they realized that they had found the very tool they were always looking for. Work in the browser, faster feedback, the “multiplayer” mode, when colleagues can share files with anyone and anytime, and other excellent functions of Figma, increased the productivity of everyone and created a feeling of unity in the company, whose mission has always been cohesion. Figma had a huge impact on the development of AirBnB, adding a culture of open design.

2. Uber




Number of employees: more than 23,000

Industry: Travel booking, food delivery

What is the problem: Uber does not need a special introduction - the company has several services, such as Ride, Drive, Eat, Freight and others. However, this platform did not have a centralized structure and had many organizational problems. The Uber team wanted to create a single structure that would combine all their services in terms of compliance, creating all the conditions for productive collaboration.

How Figma helped:The company claims that they owe their current success to Figma, since its versatility and ease of use have accelerated workflows in creating the Uber design system, called Base UI, which has ultimately become the standard for company employees. Thanks to Fig, Uber achieved centralization and organization in work.

1. Microsoft




Number of employees: more than 151,000

Industry: Software, computer technology

What is the problem: Despite the fact that Microsoft has its own amazing Fluent design system , the corporation decided to go even further and simplify the design workflows as much as possible. Thus, Microsoft decided to develop plug-ins in Fig to help their designers to be more efficient in their work.

How Figma helped: As a result, several amazing plugins saw the light. You are probably familiar with many of them, here are just a few:


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There are only 10 companies on this list, however there are a huge number of other Figa customers worth mentioning: Twitter, Rakuten, Dropbox, Slack, Volvo , and many others. All this testifies to the fact that the future is with Figma and companies that value speed, multifunctionality and simplicity in work processes are switching to this program.

We also want to note that the example of companies such as Dribbble and Notion, where there are not many employees, suggests that anyone who has an idea can start their own project in the near future (especially during the crisis period COVID-19) having 2-3 people nearby (or even can do everything himself).

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