In order to pay less for contextual advertising (or to get more conversions with a fixed budget - as you like more), it’s not necessary to have some “secrets”. Simple actions combined with the right tools give you savings.
We analyze with examples what can be done so as not to overpay for advertising.
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Tracking statistics on campaigns and calculating potential savings from bid adjustments is not necessary manually. To automate this task, the Google Ads Recommender from Click.ru is suitable. It is free for all users.
The service will analyze the campaigns and give recommendations:
- for which devices you need to increase or decrease the bid and by how much;
- Which negative keywords to add
- which keywords to add;
- which ads to improve (and how).
The tool also displays the expected result from the implementation of recommendations (saving in money or increase in clicks).
4. Regularly replenish your campaign with the right negative keywordsIf you run an ad on keywords in broad terms, you will have a lot of traffic for irrelevant requests.
How to increase the relevance of traffic?
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