AirPods, wireless droplets, have been an unexpected success. When launched in 2016, many experts said that it would be a failure. And the ears will fall out, and the appearance is ridiculous, and are too expensive. However, this is now Apple's most successful business segment. Wireless headphones brought the company $ 7.3 billion in 2019 - instead of $ 3.3 billion a year earlier. Year-on-year growth is 121%. Not bad for a product that was launched without a pump and without promotion, and for the announcement of which they spent less than five minutes at a presentation on the release of iPhone 7.
How did it happen?
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