The ultimate goal of customer portrait is to solve his problem with the help of your product.
It is a mistake to use data that is already outdated. Even one year is able to completely change the overall portrait of the client.
Product design, text communication, additional suggestions and the format of the platform where traffic will flow - all this should be brought under the product portrait.
SAM must trust you to use your product, and your company should be able to provide them with this product.