Modern visual design is characterized by a systematic approach aimed at effectively attracting attention, influencing the viewer and manipulating perception (regardless of cultural values or personal ideas) within the framework of the task. This is the result of an analytical process using certain elements and algorithms for the most effective solution to the problem, and not a purely creative process.
The purpose of this summary is to concisely state the theoretical basis in order to form a general idea of visual design. And so, in the first part, fundamental aspects will be considered without which no visual system can exist, from printed materials to digital content.
Visual elements are the simplest components that, in combination with each other, form many different visual systems. In the context of dependence on each other, they can be divided into three categories:
- the basis;
- primitives;
- objects.
– . : , . – . , .
, – . , . , , :
, . , .
– , ; , . – , , . , .
, . , . , , .
– , : , – . , .
, , .
– , ; , , . – , .
.
,
, , , .
.
, , .
.
– , , , .
.
,
, , , , .
,
– . , . , .
:
– , . : , , .
– , . : , , , , .
– , . , .
— ; , ; .
, : , , . , , , . , .
. – , . – , , .
– , , ; , (, , ).
The degree of approximation to the object of the real world allows you to display it from any angle, without losing the associative support in the perception of the viewer. This is another difference from the figure, which, being a flat object, has a limited number of angles while maintaining the semantic content.
Different angles of the same body
This was the last visual element and, at the end of this part of the synopsis, I would like to say again that visual elements are fundamental aspects without which no visual system can exist. In the next part, we will consider the properties of visual elements and compositional means.