#BeeFree, or ... Beeline - you could not resist?

It seems that not so long ago there was a debate around the fact that marketers of other cellular companies (we will not list them by name, and the colors of the logo and so everyone knows) found that the name of the cellular network displayed to the user can be changed (and there will be nothing for them) . Then I was still glad that Beeline - well done, still did not seem to stoop to such cheap tricks. As they say, blessed are those who believe!

“They didn’t overpower” - this is exactly what I thought today, when I accidentally found a slurred “#beefree” in the place of the Beeline network name in the “blind” of the phone.



But this is typical, if, in due time, the green operator at least made a newsletter about the name of the network itself and tried (whatever idea) to convey the reason and purpose, then Beeline did not become generous with the newsletter - apparently, it decided and they’ll look in google. By the way, it was an indicator for me that even on Habré, where they try to write news in general, so far there has not been a word about what “lattice - Bi - Freedom” is.

Interestingly, just such a combination of letters on the striped website is not located, but looking at the beefree.team website (this is a resource dedicated to the remote work of Beeline workers themselves), where the screenshot is taken from below, you can find out that the network name change is temporary, and we we are dealing only with crude PR: in this way Beeline promotes its BeeFree service for organizing remote work. Interestingly, for those who subscribe to the service, the network will work more stable? (joke)



Well, what did you think? The operator, it seems, understood that at a time when he would have to work on what he signed up to in thousands of contracts (yes, work as a “pipe” for data transfer), and reliably deliver traffic to VPN servers, which turned out to be massively launched in almost every company, a lot of medals and money can’t be earned - so we decided to offer new services.

That the network name is not only a "string of arbitrary characters", and that scripts, monitoring systems, and the users themselves can orient it, of course, marketers do not think about this. It’s interesting when (yes, after the virus, of course) some of them will have to go to work by bus, in the number field of which instead of “123” will be written “Coca-Cola”, will they also be “happy”?

PS I wonder which of the operators has not yet changed the name of the network? Tele 2?