The new “sticky” functional panel on the left side of the page may solve several problems that Google might face in the future.
Translation of an article by Mordy Oberstein - Head of Marketing of Rank Ranger, a company that generates SEO-reports - in which he expresses his thoughts on how the current changes to the page with search results can affect the user experience in the future. And to the elections in America, where without them :)
Next, the entire text is presented on behalf of the author.
What started as a regular warning panel turned into the most capacious set of information from the primary sources among all that were on the first page of Google search results. Displaying information about COVID-19 is not only an accessible source of information, but also something that can remain outstanding ... forever!
The uniqueness of SERP during the COVID-19 pandemic
Displaying results for direct and indirect requests related to the current situation (for example, coronavirus , covid or covid-19 treatment ) is unique for 2 reasons:
- The amount of data submitted . At the moment, there is simply an absurd amount of raw data presented in the output. Google shows you the number of infections in your area compared to the global one and focuses on the spread of the pandemic on the world map. Of course, the search engine gives you the opportunity to see a complete and detailed breakdown of data on coronavirus, which are presented in the new left panel. This suggests that Good Corporation can easily promote content that benefits them. It looks absolutely amazing, but at the same time a little intimidating.
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Translator’s comment: The
article is not even about search engine optimization as such (although, most likely, a big imprint will be left on this area as well), but about Google’s attempts to provide a unique user experience, elections and the future of the Internet industry :) I
suggest discussing how realistic the described in the article changes and whether the current situation for Google is a convenient occasion for tests :)