Stages of Strategic Maturity

Part I: Introduction to Strategic Product Management

As a rule, the development of companies and products takes place “according to the same” scenario.

Zero. Strategy as a quick response

A company or product just created has too many pain points. Therefore, the mission and vision are simple - To become large enough to end the cash gaps and begin to consistently make a profit. The “ambitious” goals and objectives are to attract customers, find / hire XXX employees, ensure the necessary quality through processes, establish Unit product economics, etc. The founder and management literally cannot take their eyes off the operating system to look further. The challenge and focus of the company are inside ... And the company reacts to all changes in the market , on the principle of “garbage always happens”, the main thing is to be flexible.

In the management of the product, God forbid that there was a roadmap or backlog, but more often than not, what is being implemented does not correspond to what is planned.

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If companies will develop meaningfully and work with a vision and strategy, then we have a pleasant future, full of high-quality and popular products. I would like to hope that in our future, knowledgeable people will come up with a better world, better, more interesting.

After all, both the user and the company that makes the product for him can win as a result of cooperation. Managers will not need to storm every consumer. And the consumer will not need to defend against aggressive attempts to sell him at least something in order to get the most out of the existing market segment.

Part I: Introduction to Strategic Product Management