Part Two: Stages of Strategic Maturity
To understand the strategic management of products, it is worth starting with what we mean by strategy. The word strategy from ancient Greek translates as "art of a commander." Initially, the strategy arose as a specific set of rules that helped generals defeat opponents, even in conditions of high uncertainty. Today, the instruments of victory are in demand not only in war, but also in business, politics, and even on a personal level.
The strategy is closely related to the goal. This raises the first question:
Is it enough to have a goal for the need for a strategy?
Let's draw an analogy with the army: if you have several legions, and you need to take the unfortunate village of Gauls who do not have a magic potion - you do not need a strategy. But if you are Gauls, and there are several legions against you, and you want to survive, and not only survive, but also to succeed, then the strategy will come in handy.
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Continued: Stages of Strategic Maturity