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Creating an IT startup business plan: step-by-step detailed structure

To develop his IT startup (recruiting web platform) bit by bit he created a detailed structure of a business plan. Further, having worked out each item, I got a clear and understandable picture of the future Business. The structure covers all important areas for both the creator and the investor. Adapted for the markets of the USA and Europe.
Cheryu for everyone.

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1.) Briefly about the project (What brings the project to the market?)
1.1.) Why? (Dream, vision, reason, faith, the main goal of Business)
1.2.) How? (mission)
1.3.) Brief description of the essence of the Project
1.4.) Detailed description of the Project
1.5.) Problems to be solved by the Project
1.6.) Long-term goals of the project
1.7.) Business concept: project overview / description of know-how

2). Functional (Technological solution of the project)
2.1.) A brief description of the platform
2.2.) A detailed description of the platform
2.3.) Additional modules, services
2.4.) Tech. task - web platform

3). For whom (Market, users, project clients)
3.1.) Portrait of the target audience
3.2.) Characteristics of the target market for similar products / services

  • Market structure (size and segmentation) Dynamics.
  • The most important consumer segments
  • Key conclusion on the structure
  • Forecast for target market segments.
  • Key finding on trending target segments
  • Problems and needs of the market, the relationship of the main market participants
  • Key conclusion on key challenges
  • Key conclusion about the situation in the target market

3.3.) Unique selling proposition

4. Overview of the business model
4.1.) Activity

  • What is the company's business?

4.2.) Value for consumers

  • What set of products / services is provided to consumers?
  • What is the value of the project for consumers?
  • What needs and problems of consumers does the project solve?

4.3.) Consumer segments

  • All target consumer segments
  • The most important consumer segments

4.4.) Resources

  • What resources are used to create value?

4.5.) Customer Relations

  • What types of communications are planned for each consumer segment?
  • What level of service?

4.6.) Distribution

  • Sales channels
  • Cost of sales channels
  • Prioritizing sales channels

4.7.) Partners

  • Partners
  • Suppliers
  • Resources received from partners
  • Key partner activities

4.8.) Cost structure

  • Fixed costs, variable costs
  • What are the most expensive resources?

4.9.) Income flows

  • What are consumers willing to pay for?
  • What payment methods are possible?
  • What are the most profitable revenue streams?

4.10.) Main business processes

5.) Competition. Advantages
5.1.) List of main competitors
5.2.) What do competitors usually offer in the market?
5.3.) What does the project offer?
5.4.) Summary analysis of competitors
5.5.) Analysis of best practice (a number of examples of using similar business solutions (possibly from other industries)

6.) The monetization model for each product
6.1.) The principles of monetization
6.2.) Key goals and methods
6.3.) Number of potential users
6.4.) Margin

7.) Strategic potential of the project (Why the project will be successful in the future)

8.) Key success factors
8.1.) External factors
8.2.) Internal factors

9.) Project team
9.1.) Key leaders
9.2.) Team
9.3.) Advisers

10.) Project status
10.1.) Timeline (Development History)
10.2.) Current status (What has been done is statistics on financial and other measurable performance indicators)
10.3 .) Achievements at the moment

11.) Project development directions. Goals. (Directions of activity within the project for which work is planned or is already underway)

12.) Road map (Project implementation plan. Milestones)
12.1.) Period
12.2.) Focus

13.) Sales forecast underlying the financial model (Scenarios)

14.) Investment and financial indicators of the project
14.1.) Forecast of net cash flows
14.2.) Required investment
14.3.) Payback period
14.4.) IRR

15.) Long-term investment strategy (Development / exit strategy)

16.) Investment proposal
16.1.) Terms of participation

  • Project Evaluation
  • Required Investment
  • Investor Equity
  • Budget structure
  • Financing

16.2.) Indicators

  • The company's annual turnover in 3 years
  • Company assessment after 3 years

16.3.) Rounds of financing (tranches)
16.4.) Timing (filing applications, closing the transaction)

17.) Fin. Model

18.) Marketing. Media plan

19.) Management model

20.) KPI system

21.) Exit strategy

22.) Legal aspects

23.) Miscellaneous

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