↔️ 👩‍👧‍👦 🎃 A large selection of materials for studying Google Tag Manager 👨🏾‍🎨 🐡 🏸

Hello, Habr!

My name is Artyom Saigin, I am leading the project “I am a Marketer” , in which I talk about digital marketing and web analytics and make it all clear.

I made for you a large selection of materials for self-study Google Tag Manager. In the article you will find all the necessary information on the operation of GTM - from the most basic things (what GTM is, what types of triggers are) to working with dataLayer and CSS selectors.

Bookmark not to lose.

If I have not added any worthwhile material, contact me, I will add.

Let's get started!

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Google Analytics

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«», MyTarget, Facebook

, - IP-

DataLayer

User ID Client ID

Cookie, session local storage

( session local storage).
cookie Google Tag Manager.

Advanced GTM Features

Additional GTM Resources

Google Tag Manager: non-obvious and useful trigger settings .
Speed up Google Tag Manager setup with GTM Tools .
Plugins and extensions for GTM browsers .
“Google Tag Manager Basics” course from Google Academy.

More useful stuff.

You may be interested to study my other articles:

More such articles can be read on my Telegram channel
“ I am a Marketer ”. I am writing about digital marketing and web analytics.
Or on the site proroas.ru

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All knowledge!

A large selection of materials for studying Google Tag Manager

Introducing Google Tag Manager