Olga Makushenko, Managing Director of 101XP: “5 key mistakes in developing a game as a business”

The work of the game studio is incredibly voluminous and complex. The procedure for developing and releasing a finished product goes through many stages. And to make a profit from the project is not so simple, and certainly this is not an instantaneous process. Even with the help of publishers.


For those who try themselves in the igrostroy, a number of questions arise. How can developers show their best side and present their project? How is it profitable to present the game to the publisher and convince him of future success? How then to sell the game?


We in Slurm love to try and learn new things . And the topic of educational projects is close to us.


It was all the more interesting to look into the territory of the game dev thanks to Olga Makushenko, managing director of premium games at 101XP. Here is a lecture by Olga that she gave at the Higher School of Business Informatics of the Higher School of Economics at the Higher School of Business Informatics as part of the Game Project Management educational program , and this article was born.



When game development is business: 5 key mistakes


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