Search engines have long and probably long become one of the main sources from which we draw information. Moreover, unlike other sources, there is a very high trust in search engines stably . We believe the results of Google’s issuance and based on them we buy goods, get a job, choose where and how to spend a vacation, make an opinion about events, people, brands. Sometimes those same brands and people are justifiably not happy with how they are presented in search engines and how this affects their reputation. When defamation , slander , or simply not up-to-date information is found in search results for a person ’s name or company name , it’s time to think about SERM .SERM — , Search Engine Reputation Management, « .
SERM — , Google. SERM .
10 , , , SERM.
1.
- , , , . ;
- (, , , ). , (, , );
- , ;
- (SEO) — , -10 .
2. 1.5%
SERM — « » . , -20 , -10, .
3. – -10
, «». , , .
4. , ,
, Google, - , , .
5. ,
, ( ), , «» . «» , . , . , Google — . , ( 1).
6.
, , . SERM- , .
7.
, , -10 . ( ). «» , «» . , .
8. «» »
«» », DoS-, , , — , . ( , 5).
9.
, , , . ( ), «» — . , SERM .
10.
( ( 9), . , SERM-, SERM- , .
SERM is not magic. There is no secret knowledge or secret doors. In order for Google to fall in love with you or your company, you need to remember the mission of Google: "It’s convenient to organize all the information in the world and make it accessible and useful to everyone . " Help Google organize all the information about you by systematically saturating it with useful, convenient, and relevant information. As the classic said "Do not be shy . "