Implemented micro-marking, but no extended snippets: 10 possible reasons

Expanded snippets are a delicate matter. Even if you set everything up correctly, there are nuances that can cause them to not appear. And not always it depends on you. We understand why you suddenly do not have advanced snippets, although you tried very hard with the markup. We offer methods of treatment.

After adding the micro-layout, I want the snippets to look something like this:

... or so:

... or like this:

But reality is often harsh:

1. — ,

— , .

Google :

« , . , , , , , Google ».

:

« , -, ».

« ». …

, « ». «xiaomi redmi note 8» :

Google . :

:

, .

. -, , .

2.

. . ( ). ( , ).

. — . Google Search Console , « URL», / « ».

. «» / « », URL ( 20 ) «».

.

, .

3.

, . , .

, robots.txt . . «» / « robots.txt». « URL?» . , .

robots — «noindex». «index», .

Google . , , .

. , ( robots.txt) ( — <!--noindex-->…<!--/noindex-->).

, noindex ( ), . , Yoast All-in-One SEO Pack WordPress, , .

robots.txt WordPress uploads Disallow.

? SEO PromoPult, . 70+ , , — .

4.

Google :

1. , , . , (schema.org/NewsArticle.image), .
2. . , Sitemap .

:

• — 160×90 px 1920×1080 px ( — ).
• — 3:1.
• : JPG, .PNG, GIF.
• ( 800 px, — 50 ).
• : 16:9, 4:3 1:1.

:

• : – 112×112 px.
• : — 16:9.
• : (, ).
• : .

, URL « ».

. , .

, . , , — .

, Google, . , .

5.

. , .

, :

• location — ;
• address — ;
• name — ;
• startDate — .

(description), (endDate), (image) .

Google . , .

— . URL — .

6.

Google . , , .

: , . .

7. JSON-LD

JSON-LD — Google . , RDFa Microdata. ( , , .).

JSON-LD, Google, — .

. , Google, , — RDFa Microdata. Google, JSON-LD.

, Schema.org , .

8.

Google . , Google:

• . , , .
• , . «» .
• . , .
• . . , .
• .
• .
• , (, ).

. , Q&A FAQ . Q&A .

Q&A, FAQ HowTo .

! , , Google.

— . Google.

9.

. , , .

, Google () . : FAQ, HowTo, Q&A.

Google 30 MOZ. , , :

10.

, , , , , . .

— , . , — .

: 10

1. .
2. .
3. - .
4. .
5. .
6. .
7. JSON-LD.
8. .
9. .
10. — .