Augmented Reality Marketing: What It Is and How It Works

Augmented Reality is an interactive tool that allows brands to create fantastic content. Brands that have already realized the power of augmented reality marketing have successfully used AR in their marketing campaigns, achieving greater visibility, more pleasure and, as a result, revenue growth.

My name is Anna Sidorova, I’m the brand manager of Archy, a company that develops mobile applications with augmented reality. In this article, I talk about what augmented reality marketing is and how it works, how well-known brands have used augmented reality for marketing, and examples of successful AR campaigns.

What is augmented reality marketing?

Augmented Reality (AR) marketing is setting a new trend for brands to communicate with their audience through a mobile application using interactive content. AR technology has enabled the visualization of many types of digital content, thereby easily accessing missing information about the size, shape and / or other characteristics of the product.

AR applications allow users to interact with products: reach and “touch”, view from different angles, take pictures and much more. Due to the relative novelty, the combination of these functions allows you to create a wow effect that leaves the impression that users will remember the product and its manufacturer.

How does augmented reality marketing drive non-digital products?

Augmented reality marketing is one of the most comprehensible ways to present a product as a technically savvy and tech-savvy audience.

Thanks to technological advances in AR engines, it has become easier to create applications for mass consumers and deliver them through application stores.

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